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SWIMsm—Strategy With Implementation and Measurementsm

A Business Process That Takes Theory to the Bottom Line

SWIMsm in a Nutshell

There are countless marketing and sales tools available. But for them to be useful, they need to be organized under the umbrella of a strategy and their true impact on the business measured. SWIMsm does just that—through the systematic adoption of the four fundamentals.

The SWIMsm Concept

SWIMsm comprises four fundamental components:




The silent “AND”

Client’s who have implemented SWIMsm  methodologies have enjoyed improved operational performance and tangible financial growth, here are some examples:

Short-Term Benefits:

  • 36% reduction on marketing spend‚ reallocated to higher-performing activities
  • 30% increase in sales (vs 20% target)
  • 266% increase in sales conversion rate

Long-Term Benefits

  • Company growth from 7 to 215 employees
  • 500% increase in new client acquisition
  • 100% growth in revenue
  • 34% sales growth in one year, 218% increase in net profit

Learn How SWIMsm Works

“We were impressed with the systematic way SPTandTRUE evaluated our marketing programs, reduced the ineffective spend and developed an action plan for growth. We would recommend them to anyone in the industry.”

Ivan & Jennifer Arzola, Owner, IMA MotorWerke

Starting with the end in mind, let’s look at each SWIMsm element in turn…


The most obvious measurements for any business are sales, gross profit, net profit, and return on investment. There are many financial ratios and key performance indicators (KPIs) which are well established in the areas of accounting and finance. However, it is not quite so clear-cut measuring the effectiveness of a sales and marketing plan, the individual programs within that plan, and the performance of the people executing those plans.

SWIMsm enables our clients to see the progression towards the established financial goals and objectives—and directly ties back to the overall success of the business.


Strategy is a fancy word for “how”—how are we going to achieve our goals and objectives?

Sound strategies are based on an analysis of the business and the competitive environment in which you operate. Our SWIMsm Coach will help you undertake the necessary research, develop your growth strategy and define the action plan. Each action will drive towards your objectives.

Implementation of SWIMsm

SPTandTRUE focuses on the implementation and continuous improvement of sales and marketing processes in order to achieve sales and new client acquisition goals. And, through our management consulting services, we extend our reach into other areas of business that are impeding—or could enhance—the success of the sales and marketing programs.

Strategy and Implementation are both equally critical—further illustrating the importance of the silent “AND” in Strategy With Implementation AND Measurementsm

  “Strong analytical, strategic, technical, and marketing skills that brought great value to our organization.”

M. Shellenbarger
Global VP Business Development, Multinational Corporation

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