Outsourced Marketing for Home Services Contractors
Outsourced marketing that brings you a full marketing team—with the talent, resources and industry expertise you need—on a fractional basis.
SPTandTRUE provides access to a fully functional marketing department for home services contractors—giving medium-sized companies access to resources and talent they can rarely otherwise afford. We build the strategy and provide the resources to implement tried and tested marketing programs.
Here are just some of the results our clients have seen:
Sales growth over goal
Increase in Profit
Increase in New Client Acquisition
Increase in Upsell Dollars
improvement in sales conversion rates
increase in internal leads generated
“By working with SPTandTRUE, we have more clarity about the performance of our business, sales and marketing programs than ever before.
We are now making informed investment decisions.”
What We Do
A complete marketing department you can afford
Big company marketing departments typically consists of:
- Chief Marketing Officer (CMO)
- Marketing Director Marketing
- Campaign Manager
- Website development
- Digital marketing team
- Content generation
- Creative team Project managers Marketing vendor management
- And a host of other resources to complete specific project
- Marketing vendor management
And a host of other resources to complete specific projects
SPTandTRUE provides access to all of these resources to home services contracting companies—often at the equivalent cost of just one full time employee.
The CMO builds the strategy and financial plan, the marketing director designs the campaigns, and our marketing managers and project managers lead the individual teams to implement the lead generation programs that deliver the results.
This allows the business owner to focus on what the business owner should be doing…running the business!
We go where other marketing companies don’t
Marketing alone cannot ensure financial results, which is why we also optimize the lead to sales conversion rates by working directly with the sales teams. We also work with the service department to increase the number, value and quality of the leads generated through that channel.
Once we have the sales and marketing machine running smoothly, we improve the operational processes (install and service) where it directly impacts profitable sales growth.
We have developed a system that works—every time—because we set goals, measure the results and adjust the programs as we go. We call our full-focus process The SPTandTRUE Methodology.
And we’re not afraid of getting dirty! We go the extra mile and spend time in the field with sales, install and service techs, which in our opinion, is time well spent.
218% in profits
Our latest book detailing a story of how SPTandTRUE grew an HVAC service company by 34% in sales and 218% in profits.
The improvement in financial performance allowed further investment in growth for the business, as well as improving the owner’s personal wealth. But the big win was the month-long vacations the owner now takes in Florida each year with his family—all because the business can now run without him being there every single day!
This book is available only to home service contracting company owners by request.
Watch Client Testimonial Video
Bill Gelfeld, owner of Comfort Home Care—a trusted provider of in-home care in the Washington DC-Maryland-Virginia area—has been a very happy SPTandTRUE client for over 5 years. SPTandTRUE provides a wide range of services for Comfort Home Care including marketing management. The team at SPTandTRUE has helped Bill increase his new client acquisition by more than triple. Here is what Bill has to say about SPTandTRUE.
Complete digital marketing and creative services
We also provide stand-alone digital marketing solutions in the form of our four increasingly sophisticated online marketing programs:
- Website design and development
- Digital marketing—SEO, social media, reputation management and advertising
- Inbound marketing—lead generation through engagement with prospect and clients
- Marketing Automation—lead generation and management through sophisticated cloud based software
SPTandTRUE provides outsourced marketing solutions for home services contractors with $5-50M in sales—as well as companies passionately committed to getting there.
If you have questions or would like more information give us a call at 703-988-9896
Schedule a Growth Assessment
If you have aggressive growth goals, our marketing consulting and management programs will help you get there.
We offer a free 3-hour assessment for qualified businesses, and at the end we promise you will be clear about your next steps.
Let’s Schedule Your Appointment